“Trouble is my business.” – Raymond Chandler
Trouble is the Wine Harlots middle name. (Yeah, it looks weird on the passport, but trouble is our birthright.) So when I heard the Troublemaker was coming to town, I brought out the A Game. (And lined up a couple of bail bondsmen. When you bring the A Game, you need to make sure the Plan B contingency is rock solid.)
Wine, as delightful a product as it is, doesn’t sell itself. There are endless promotions and campaigns to lure consumers and influences into buying of flogging the brand in question. The Wine Harlots base of operation is Southern California, and not Los Angeles, where every trade event hits, or even the City of San Diego, while a major player in the wine and spirits trade, gets short-shrift until the rainy winter months, when even during the Monsoon Season it spanks the climate off any other region, and we get a flood of trade events with winemakers grateful to escape the gloomy confines of their cellars. Wine Harlots of live an hour north of the Mexican border, in a sleepy little beach town of Cardiff-by-the-Sea with a population south of 12,000, where until very recently, the last-call was at 10:30 because the populace turned in early to be up for dawn patrol surf sessions. Not really a hot spot for wine events. Maybe surf events, but never wine events.
Notice came that Austin Family Wines was loading up the awesome tour bus to hit the road to promote the Troublemaker red blend, wending down the California coast to Arizona, back up to the Pacific Northwest, Nevada and then Texas. With a pit-stop in Cardiff. I had to double-check to make sure I wasn’t being pranked, but it was for real, the Troublemaker Tour was heading to the Wine Harlots neck of the woods, clearly our tag-line of “the virtue of vice” was paying off or maybe the Wine Harlots reputation as world-class troublemakers and rabble-rouser was preceding us. Truth be told, it was the word getting out that the local grocery store, Cardiff Seaside Market has the best wine selection per square foot in California. One short aisle with a nice mix of affordable and allocated wines. The word is out Cardiff Seaside Market is the place to be. And so the Troublemakers came. And the Troublemakers poured.
Troublemaker is a quaffable red blend of syrah, grenache, mourvèdre, zinfandel and petite sirah, with a suggested retail of $20 USD. Troublemaker is a fresh, fruit-forward wine, perfect to pair with what the locals call “Cardiff Crack” the addicting Burgundy Pepper Tri-Tip Sirloin from Cardiff Seaside Market.
After pouring trouble all over Cardiff, the Troublemakers packed up and headed south. Today they’ll be wreaking mayhem and serving trouble on tap at the San Diego Chargers game tonight. If you too are a Troublemaker, check out the Fall Troublemaker Tour dates or open a bottle of trouble wherever you are.
Photo credit: EatonAlive ©2013